AdVance Media is a leading provider of innovative advertising solutions, effectively connecting brands with audiences through its extensive media assets. Committed to innovation and client success, the company focuses on tailored advertising services in a dynamic, sales-driven environment. In 2022, the company launched an Annual Operating Plan to tackle challenges posed by the COVID-19 pandemic, aiming to boost revenue, enhance client lifetime value, and improve customer experiences.
The severe impact of COVID-19 on AdVance Media caused EBITDA to fall 2% below target, increased customer churn to 25%, and resulted in a low national customer net promoter score (cNPS) of 6.7. These challenges highlighted the urgent need to improve employee and business performance. In response, the company shifted its focus in 2022 to meet higher performance targets and recover from the pandemic’s effects, aiming to enhance operations, customer experiences, and workforce engagement.
The 2022 Annual Operating Plan prioritized workforce development as a key strategic focus. In response, leaders across the organization felt an increased urgency to pursue training but struggled to identify the specific skills needed for their teams. To bridge this gap, Novalta worked with AdVance Media leaders to develop a Capability Model that outlined actionable skills and behaviors, linking them to critical business metrics like revenue, customer satisfaction, and client lifetime value. After a series of design thinking sessions with business leaders, Novalta delivered an enterprise-wide Capability Model for AdVance Media, defining the next-generation talent capabilities required for future success.
The Capability Model underpinned several initiatives in the learning strategy, including:
After just seven months, the journey to transform AdVance Media’s learning ecosystem resulted in:
Master impact-driven learning with our exclusive i2i Insight Series.
Copyright © 2024 Novalta Learning Agency
