Telecommunications

TeleVox: Innovating Sales Success in a Digital World

Overview

Breaking Free from the Past

TeleVox, a leader in telecommunications with over 60 years of experience in the industry, embraced digital transformation to stay competitive in an increasingly tech-driven marketplace. The company prioritized innovation and continuous learning initiatives, especially for its Sales teams, ensuring they were fully equipped to drive business success and deliver exceptional customer experiences consistently. This commitment to development helped foster a culture of adaptability and responsiveness, essential for thriving in today’s rapidly changing environment.

The Challenge

The Sales Struggle is Real

TeleVox’s reliance on legacy systems and outdated learning methods, such as reading 100+ page playbooks and watching lengthy recordings, led to widespread disengagement among employees. Sales teams struggled to balance skill development with their daily duties, resulting in varied customer experiences, misrepresented products, and lost revenue opportunities. Inconsistent training directly contributed to a 15% drop in sales close rates and a 20% increase in customer complaints, significantly impacting overall business performance.

Our Approach

Digital-First Learning

Novalta conducted a comprehensive discovery process, analyzing extensive customer feedback, detailed employee surveys, and focus groups with 500 frontline staff members. The insights revealed that 65% of Sales employees lacked sufficient opportunities to practice their pitches, contributing to inconsistent results and performance discrepancies across the team. A baseline assessment identified significant gaps in key areas, including prospecting, needs analysis, objection handling, and deal closing, which negatively affected 70% of sales outcomes and overall revenue generation, highlighting the urgent need for targeted training interventions.

The Solution

Peer-Powered Progress

To address these gaps, TeleVox implemented innovative, digitized training solutions, including:

  1. Virtual Reality Training: Interactive simulations designed to practice customer interactions effectively, improving skill application by 30% and boosting overall confidence in sales conversations.
  2. Peer-Driven Learning: The “So You Think You Can Sell” competition, featuring 80% employee participation, fostering engagement, camaraderie, and valuable knowledge sharing among team members.
  3. Skill Squads: High performers, identified based on the top 10% sales scores, mentored peers to enhance skill development and encourage a culture of continuous improvement.
  4. Bite-Sized Learning: Short, focused videos (2-5 minutes) replaced outdated playbooks, increasing learning retention by 40% and making training more accessible for busy sales staff.
  5. Incentive Program: A tiered rewards system improved employee participation by 50%, providing financial bonuses and mentorship opportunities for top learners, further motivating the team to excel.
The Impact

From Legacy to Legend

After implementing these innovative learning solutions and targeted interventions, TeleVox realized:

  • Improved Customer Satisfaction: Scores improved by 35%, as measured by Qualtrics surveys, reflecting more accurate product representation and enhanced overall customer experiences.
  • Increased Employee Engagement: An impressive 90% of surveyed employees reported higher satisfaction and confidence in their roles, contributing to a more positive workplace culture.
  • Amplified Sales Performance: Consistent pitches and better alignment with customer needs led to a remarkable 25% increase in closed deals, generating an additional $2 million in revenue and significantly boosting team morale.

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